Tarus , B. Kipchumba. “Experiential Culture Model: An Analysis of Moment Structures Approach Utilizing Small and Medium Enterprises in Eldoret Town, Kenya ”. African Journal of Education,Science and Technology (AJEST), vol. 6, no. 1, July 2020, pp. Pg 161-169, http://ajest.org/index.php/ajest/article/view/512.