KOECH , Alex. The Availability Heuristic Effect on Financial Performance of Small and Medium Enterprises in Nairobi, Kenya: The mediating role of Investment Decisions . African Journal of Education,Science and Technology (AJEST), [S. l.], v. 6, n. 2, p. Pg 127–136, 2021. Disponível em: https://ajest.org/index.php/ajest/article/view/767. Acesso em: 15 may. 2026.