LUKOSE , Tonny; LAGAT , Charles. Moderating Effect of Competitive Dynamics on Social Media Marketing and the Performance of Star Rate Hotels in Kenya . African Journal of Education,Science and Technology (AJEST), [S. l.], v. 7, n. 1, p. Pg 228–244, 2022. Disponível em: https://ajest.org/index.php/ajest/article/view/821. Acesso em: 17 may. 2026.